You want to use intelligent language. However, you don't want to try and impress the employer with long, flowery, or uncommon words or phrases. Use everyday language whenever possible. Of course, if you are applying for a highly technical position, it's acceptable to use some of the special terms used in that particular profession. But as a rule you should keep it simple and straight to the point. The word resume comes from the French word "resumer" which means to summarize.
One of the first misconceptions that people hold about the use of resumes is that they are never actually read, especially when there are online application forms to be filled out. While this cannot be proven either way, I do know from my own experience as a professional writer that most recruiters do look at the resumes received because it provides a general overview of the candidate's attention to, or lack thereof, details such as the style and type of writing.
A reverse chronological resume lists a candidate's job experiences in chronological order, generally covering the previous 10 to 15 years. Positions are listed with starting and ending dates. Current positions on a resume typically list the starting date to the present. The reverse chronological resume format is most commonly used by those who are not professional resume writers.
Most people are not fully equipped for the task of developing a resume that meets all of the criteria listed above and that is why a professional resume writer is needed. However, my experience has found that a professional writer is not contacted until an attempt has been made to wing it, so to speak, and the results sought have not been obtained. In other words, there have been few or no job calls received. There is a hesitation to pay for the cost of a resume writer, especially when a person is unemployed - and I certainly understand the financial limitations of that situation. What I have found is that anyone who needs a job also needs to make this investment as it is an investment in a career that can yield long term results.
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