You want to use intelligent language. However, you don't want to try and impress the employer with long, flowery, or uncommon words or phrases. Use everyday language whenever possible. Of course, if you are applying for a highly technical position, it's acceptable to use some of the special terms used in that particular profession. But as a rule you should keep it simple and straight to the point. The word resume comes from the French word "resumer" which means to summarize.
Most people are not fully equipped for the task of developing a resume that meets all of the criteria listed above and that is why a professional resume writer is needed. However, my experience has found that a professional writer is not contacted until an attempt has been made to wing it, so to speak, and the results sought have not been obtained. In other words, there have been few or no job calls received. There is a hesitation to pay for the cost of a resume writer, especially when a person is unemployed - and I certainly understand the financial limitations of that situation. What I have found is that anyone who needs a job also needs to make this investment as it is an investment in a career that can yield long term results.
What gives a resume impact, with regards to standing out among other resumes submitted? It is a resume that can be easily read, displays skill sets that are immediately identifiable as being related to the advertised position, and highlights important accomplishments and achievements. A chronological resume emphasizes what a person is doing now; whereas, a skill set resume represents what a person can transfer from their entire career to this new role. A resume with impact also lists a professional summary at the beginning, in place of a career objective, and this provides career highlights that are relevant to any position. Finally, a highly effective resume will be well-written and formatted, with meticulous attention given to every minor detail.
Many employers, and recruitment agencies working on their behalf, insist on receiving resumes in a particular file format. Some require Microsoft Word documents, while others will only accept resumes formatted in HTML, PDF, or plain ASCII text. Another consideration for electronic resume documents is that they are parsed with natural language processors. Resume parsers may correctly interpret some parts of the content of the resume but not other parts.
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